Living Best and the Advanced Telecommunications Research Institute International (ATR) have introduced the Living Best Japan Gateway, a significant initiative aimed at assisting international companies specializing in longevity, agetech, and health technology as they venture into the Japanese market. This initiative provides a platform for these companies to test their solutions, form partnerships, and expand their reach. The Gateway’s debut will take place at the Kyoto Smart City Expo, set for October 8-9, 2026, at Keihanna Plaza. During this event, selected companies will have the chance to showcase their products, engage with potential Japanese corporate partners through ATR’s business-matching network, and potentially join ATR’s KGAP+ business-development accelerator in December.
At the heart of this initiative is the Living City Keihanna, an innovation hub focused on longevity, created through a partnership between ATR and Living Best. This platform aims to connect international ventures with a wide range of stakeholders, including researchers, Japanese businesses, investors, care providers, and local communities. The goal is to support these companies beyond initial introductions or short-term pilot projects. Living Best will play a crucial role in helping these ventures assess the demand in the Japanese market, identify potential partners for implementation and funding, validate their products with users, and develop evidence supporting broader commercial expansion.
Since 2021, Living Best has evaluated over 2,000 ventures from more than 40 countries, with their process generating over 17,000 assessments from Japanese consumers. These assessments are further enriched by feedback from clinicians, care operators, investors, and policy experts. Dominic Carter, CEO and co-founder of Living Best, emphasized that the partnership is designed to support international companies throughout their entire journey into Japan, from market validation to implementation, funding, and eventual expansion.
Hiroyuki Suzuki, ATR’s Senior Executive Vice President and Representative Director, highlighted Keihanna’s unique blend of research capabilities, infrastructure, and networks across industry, academia, government, and local communities. He noted that this combination can effectively connect overseas innovations with practical implementation within Japan. The Gateway is now open for applications from international ventures in the longevity, agetech, and health-technology sectors that have market-ready products or are at an advanced stage of development. Those interested have until September 25, 2026, to apply for the October 2026 intake.
For more information, potential participants can visit Living Best’s website or schedule an introductory call. Contact person Adam Claydon-Platt can be reached via phone or email for further inquiries.
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